Safety Center

Pedestrian Safety: The Responsibility of Drivers, Walkers

Last year, the estimated number of pedestrian deaths (6,227) in the U.S. was the highest in nearly three decades. Twenty-five states, including New Jersey and Pennsylvania, saw increases in pedestrian fatalities the first six months of 2018 over the previous year. Whether you are walking on a street or are behind the wheel, here are 10 tips on how to insure the safety of those afoot.

When Walking:

  1. Don't text or talk when walking. Put the phone away and concentrate on getting across the road safely.

  2. Whenever possible, cross at traffic signals and clearly marked crosswalks.

  3. Make eye contact with the driver of the approaching car to ensure you’re seen and always watch for cars entering or exiting a driveway.

  4. If there is no sidewalk, walk facing ongoing traffic, enabling you to take evasive action, if necessary.

  5. Be sure to wear reflective clothing and/or use a flashlight when walking at dawn, dusk, or night.

When Driving:

  1. Eliminate all distractions (phone, food, drink) to better focus on the road.

  2. Yield to pedestrians in crosswalks, stopping to give them enough space to cross safely.

  3. When approaching an intersection, be aware of stationary objects (utility poles or street signs) that could hinder your view of a pedestrian, especially in bad weather.

  4. Never pass vehicles stopped at a crosswalk or intersection.

  5. Be extra cautious when backing up, especially if small children are around.

NJM Insurance Group’s Commitment to Safety

NJM’s enduring commitment to safety can be traced back to our earliest days — with a focus that has expanded from improving conditions in manufacturing facilities to helping keep customers safe on the roads and at home. NJM is a leader in personal and commercial auto, homeowners, and workers’ compensation insurance.


  1., “Pedestrian Safety,”

  2., “Halloween Safety,”

  3. “Pedestrian Safety,”

  4. “Take Steps to Avoid Injury or Death While Walking,”

  5. Brain Injury Alliance (BIANJ),

Our Safety Center pages are filled with tips related to the safety and maintenance of your home and autos. The information contained in these articles should not be construed as professional advice, and is not intended to replace official sources. Other resources linked from these pages are maintained by independent providers; therefore, NJM cannot guarantee their accuracy.